Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in a search engine’s unpaid results. This is achieved through a combination of on-page and off-page techniques that help to improve the ranking of a website or web page in search engine results pages (SERPs).
On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, HTML source code, and other elements of a webpage to improve its relevance and authority for specific keywords.
Off-page SEO refers to the process of promoting a website or web page through the use of external signals, such as backlinks from other websites, social media activity, and other forms of engagement. This can help to increase the visibility and authority of a website or web page in search engines.