A Russian company has come up with a double sided smartphone which includes an electronic paper display on the back. Yota Devices hope the revolutionary technology will help it win market share in Europe and the Middle East.
The main feature of the gadget is a black-and-white electronic paper display on the reverse of the smartphone, which is always switched on. The screen on the back mirrors the information on the main screen, without wasting energy.
“It’s a new type of gadget. With smartphones it’s always one problem – its display is always black, it always sleeps, which we think is fundamentally wrong,” Vlad Martynov, Yota Device’s Chief Executive said Reuters. “If we really hit the mark, we’ll be happy because in two to three years everyone will be copying us.”