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Sollywood – Sindhi film industry striving hard to revive Sindhi culture

Sindhi film industry striving hard to revive fading culture – by: Leena Mulchandani

–  The Economics Times

About 25 years ago Mangharam Harwani, founder of the $7-billion Denmark-based Sunico group saw a Sindhi musical programme on a VHS cassette (it was the age of VHS!) and the memory of that programme stayed with him as he built his business over the years. Financial success only sharpened that memory and Harwani yearned to do something so as to revive the fading culture of his community in some way. Films, he thought, were what lured the youth and so he decided to produce a Sindhi film – Pyar Kare Dis: Feel The Power of Love in 2007.

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