Flagship Indian retailer opens in Pakistan
SINDH – KARACHI: Raymond, an Indian suiting and fabrics conglomerate, will on Friday formally open its first shop in Pakistan, where business leaders welcomed it as a step towards closer trade ties between the two countries.
NexSource Pakistan, which acquired the rights to sell Raymond suiting in Clifton, one of the most upscale neighbourhoods in business capital Karachi, said it was a major acquisition.
“They wanted to bring Raymond to Pakistan and we offered to be their partner,” said one of its directors, Najmus Saqib.
Nexsource say they expect to reap good business after an aggressive advertising campaign in a city whose wealthier residents are sartorially obsessed and where fashion is a key driver of business.
“People are crazy about clothing and dressing, and they already know Raymond,” Saqib said. “We just have to let them know that it is here.”
NexSource executive Saqib said he believed the enormous Indian market represented massive business opportunities for Pakistan.