Karnataka, India: 14 Lakh Farmers Are Selling Their Products Online And Thus No Middle Men

Farmers in Karnataka have adopted the digital platform in selling their produce. They go online, check out the quotes of the traders and seal the deal that suits them best and also receive the payments online. This facility has gained quite popularity now and other states like Andhra Pradesh has also come forward to adopt it.

 

Unified Marketing platform (UMP), a state government initiative launched in 2014 by the Rashtriya e-Market Services (ReMS), provide the farmers an opportunity to interact with the traders online. Thus, they can directly deal with the traders and have the right to reject if the quoted prices are not satisfactory for them.

This facility completely rules out the middlemen, who take away a big share from the farmers’ profit by buying their produce at minimum cost.

Through UMP, farmers now receive SMS alerts from their banks when transactions with traders have been confirmed.

Read more  » THE LOGICAL INDIAN
See more » http://thelogicalindian.com/news/karnataka-14-lakh-farmers-are-selling-their-products-online-and-thus-no-middle-men/

Advertisements

By using this service you agree not to post material that is obscene, harassing, defamatory, or otherwise objectionable. Although IAOJ does not monitor comments posted to this site (and has no obligation to), it reserves the right to delete, edit, or move any material that it deems to be in violation of this rule.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s